07. March 2016
Website Analysis Tools 3: EyeQuant
Category: Background, Tips & tutorials
The analysis of websites includes not only technical aspects or ranking factors of google. Usability aspects affect a website's success as well. Ease of use is important for online shops in particular. The users should always see at first glance where to find what they need and never feel lost. Eye-tracking studies can be used to analyse what draws the users' attention, however, these studies are effortful and costly. For this reason the EyeQuant software was developed to predict what is drawing attention on websites.