• Category: Background, Tips & tutorials

    Regardless of whether it is a free SSL certificate in the open source version or a chargeable SSL encryption - the purpose is the same: All confidential information on a website is encrypted and summarized in the form of a certificate. If so, couldn't everyone get a free SSL certificate? It's not that easy. Some security aspects play a decisive role when choosing a certificate. The current blog post deals with the question in which cases an SSL certificate as a free variant makes sense and in which cases it can bring advantages to fall back on a paid solution.


  • Category: Background, Products, Tips & tutorials

    One server is not like another. Depending on requirements and conditions, they occasionally vary heavily. From small desktop systems to rack-filling enterprise solutions there are different construction forms. And yet, the basic set-up is always similar despite the many options. One mainboard with processor, random access memory and external connection, cooling and power supply implemented in an arbitrary casing add up to a functioning machine. Should the need for computing power or memory change, individual components can be exchanged or upgraded. However, this is not always the most efficient way.


  • Category: Background, Tips & tutorials

    Another helpful analysis tool is Xovi. One of its biggest advantages is its price: for only 99€ a month one gets a tool with extensive features for a competitive price. The versions for agencies with 149€ or for large firms with 499€ still costs little in comparison to other tools. In the beginning many feared it to be a low-quality product. But depending on requirement, the functionality is comparable to similar tools.


  • Category: Background, Tips & tutorials

    The analysis of websites includes not only technical aspects or ranking factors of google. Usability aspects affect a website's success as well. Ease of use is important for online shops in particular. The users should always see at first glance where to find what they need and never feel lost. Eye-tracking studies can be used to analyse what draws the users' attention, however, these studies are effortful and costly. For this reason the EyeQuant software was developed to predict what is drawing attention on websites.


  • Category: Background, Tips & tutorials

    Another versatile tool for website analysis for professionals is Sistrix, one of the most used tools in and out of Germany. For anyone who regularly deals with search engine optimization and website analysis in Germany, Sistrix is a fixed term and probably a preferred tool. Sistrix represents the evolution of the general visibility of keywords, provides an overview of the most important key performance indicators and outputs and an overview of the detailed data of the subpages particularly of larger domains.