• Category: Background, Tips & tutorials

    The analysis of websites includes not only technical aspects or ranking factors of google. Usability aspects affect a website's success as well. Ease of use is important for online shops in particular. The users should always see at first glance where to find what they need and never feel lost. Eye-tracking studies can be used to analyse what draws the users' attention, however, these studies are effortful and costly. For this reason the EyeQuant software was developed to predict what is drawing attention on websites.


  • Category: Events, Background, Company

    According to branchassociation Bitcom every second company has already been a victim of economic espionage. Thus, patrons of economy dedicated themselves atthe 18th of Febuary 2016 within the scope of a conference of RKW-Thüringen e.V. to the subject security of Thuringian companies. The Thüringen Journal of the MDR picked this event and its highly topical subject up in a TV report. The Keyweb AG got to contribute their experiences as a practical example in this report.


  • Category: Background, Tips & tutorials

    Another versatile tool for website analysis for professionals is Sistrix, one of the most used tools in and out of Germany. For anyone who regularly deals with search engine optimization and website analysis in Germany, Sistrix is a fixed term and probably a preferred tool. Sistrix represents the evolution of the general visibility of keywords, provides an overview of the most important key performance indicators and outputs and an overview of the detailed data of the subpages particularly of larger domains.


  • Category: Background, Tips & tutorials

    With the start of a new year we have a lot of good resolutions, both personally and professionally. We want to improve. We also aim for optimizing our websites. A good analysis of the current situation is the basis for the "spring cleaning". Fortunately, there are numerous analysis tools that will help in assessing and improving the own website. Because, we all know how quickly good intentions are thrown overboard without a little help. But it is not so easy to identify the right tool or the appropriate provider for our individual needs, intentions and objectives. As a little guidance, we therefore explored 5 toolboxes precisely to present them as a series on our blog at the beginning of the year. Let's start with part 1 of the series website analysis tools - OnPage.org.


  • Category: Background, Tips & tutorials

    In one of our previous posts we have already examined, what the six most important characteristics of a good domain are. This time, we will have a closer look at the domain name and we compare Partial Match Domain (PMD), Exact Match Domain (EMD) and Brand Domains with each other. Which domain name provides which advantages and disadvantages for different sectors?