• Category: Background, Tips & tutorials

    Another helpful analysis tool is Xovi. One of its biggest advantages is its price: for only 99€ a month one gets a tool with extensive features for a competitive price. The versions for agencies with 149€ or for large firms with 499€ still costs little in comparison to other tools. In the beginning many feared it to be a low-quality product. But depending on requirement, the functionality is comparable to similar tools.


  • Category: Background, Tips & tutorials

    The analysis of websites includes not only technical aspects or ranking factors of google. Usability aspects affect a website's success as well. Ease of use is important for online shops in particular. The users should always see at first glance where to find what they need and never feel lost. Eye-tracking studies can be used to analyse what draws the users' attention, however, these studies are effortful and costly. For this reason the EyeQuant software was developed to predict what is drawing attention on websites.


  • Category: Events, Background, Company

    According to branchassociation Bitcom every second company has already been a victim of economic espionage. Thus, patrons of economy dedicated themselves atthe 18th of Febuary 2016 within the scope of a conference of RKW-Thüringen e.V. to the subject security of Thuringian companies. The Thüringen Journal of the MDR picked this event and its highly topical subject up in a TV report. The Keyweb AG got to contribute their experiences as a practical example in this report.


  • Category: Background, Tips & tutorials

    Another versatile tool for website analysis for professionals is Sistrix, one of the most used tools in and out of Germany. For anyone who regularly deals with search engine optimization and website analysis in Germany, Sistrix is a fixed term and probably a preferred tool. Sistrix represents the evolution of the general visibility of keywords, provides an overview of the most important key performance indicators and outputs and an overview of the detailed data of the subpages particularly of larger domains.