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Published in: Background, Tips & tutorials

With the start of a new year we have a lot of good resolutions, both personally and professionally. We want to improve. We also aim for optimizing our websites. A good analysis of the current situation is the basis for the "spring cleaning". Fortunately, there are numerous analysis tools that will help in assessing and improving the own website. Because, we all know how quickly good intentions are thrown overboard without a little help. But it is not so easy to identify the right tool or the appropriate provider for our individual needs, intentions and objectives. As a little guidance, we therefore explored 5 toolboxes precisely to present them as a series on our blog at the beginning of the year. Let's start with part 1 of the series website analysis tools - OnPage.org.

Website Analysis Tools Part 1: OnPage.org

There are a variety of tools for analyzing websites, many are even available for free. But of course, are all different in nature and variety of features and usability. Which tool makes the most sense for oneself, also depends on the own requirements. An amateur webmaster certainly has other needs than companies that manage many or larger sites.

OnPage.org for better Websites

One of the biggest and best-known tools for on-page analysis is OnPage.org. Responsible is Marcus Tandler, one of the best-known experts on search engine optimization and website analysis. The slogan of the creators of OnPage.org reads "For better websites". There are several packages, depending on whether one or more domains including sub-domains will be analyzed. The site analysis begins with a crawl of the analyzed site. Once this is completed, you can see an overview of the analysis on the dashboard. It summarizes the main points and immediately alerts to possible to-dos, so that even beginners with less experience can see immediately, which could have priority.

Huge Range of Functions and specific Tips

A variety of data will be collected and presented, for example, response times, server performance, content-analysis, photos, link structure and link analysis, meta tags, keyword rankings, and similar information. The tool does not only provide an overview of the errors, but at the same time information on how these could be resolved quickly. Carrying out the analysis regularly, you can watch your own progress in the elimination and optimization of possible sources of error exactly.

The functions of the OnPage.org tools can be divided into these categories:

  • Technical optimization (mainly refers to the source code of a website)
  • Keyword monitoring (represents changes in keyword rankings)
  • Mentions (real-time monitoring, how your own company is mentioned online)
  • Content (create better texts by WDF*IDF analysis and by its own editor)
  • Individual analyzes (analysis of individual sub-pages, specific faults can be quickly identified)
  • Competitive comparison (key figures in comparison to a direct competitor)

Summary

The tool is intended for larger companies and agencies, looking at its price. They can really take advantage of the wide range of functions but also often can achieve improvements quickly with the instructions proposed. Especially with larger sites with an extreme number of subpages, individual subdivisions get concrete specifications according to the analysis. These can then be tested and evaluated together after completion.

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Good Resolutions for your Website? by Keyweb AG is licensed under a Creative Commons Attribution 4.0 International License.