Reading is one of most important component in the education of a child. For this reason we have decided that we support the campaign of reading literacy at children of an Erfurter School. Since beginnig of april Keyweb has been enabling that the pupils of the Thomas-Mann Primary School get two regional newspapers every day on a monthly basis.

The Thuringian Newspaper TA, OTZ and TLS have been starting the campaign of reading literacy at children and enable to distribute the newspaper in Thuringian Schools. The companys may agree to a sonsorship an ensure that one school supplied with two issue at one day on a monthly daily basis. The Campaign is a reading promotion project to pupils and has been basing on a cooperation with the Thuringian ministry for education, science and cultur.

The aim is that the lecture of the daily newspaper will be a fixed component of the daily school life.
The reason is that the newspaper introduce the children to information of their region and the wide world on a traditionell way. Children experience a structued discover of information. The print medium provide a special help to prepare a project, a lecture and so on. It facilitate the daily school life for pupils. In the time of the digitalization and of the internet it is very important to advection to traditionell media. Children get a comprehense information foundation to classify the information variety on an objective and critical way. Also it function as a funding to a wide general knowledge of regional news.

We are an internet company and the digital world is our daily business. The possibility of the digitalization go hand in hand with risks. They are diffiult to recognize for children. A special problem is to classify and differentiate the information diversity. It is important to us to do one‘s bit to a right handling with media. So we have been assuming the sponsoring of the Thomas-Mann Primary School. The sponsoring promote to introduce children of our region to the traditionell media and support to come to value the newspaper as a special source of information to regional events.
We are very pleased to be the sponsoring of reading literacy at children to the Thomas-Mann Primary School in Erfrut and to accompany children from our hometown to their education.

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