SSL certificates serve to increase the security of your website, whether it's used for internal communication as an intranet or for external communication on the World Wide Web. Data are encrypted to such an extent that they can be transmitted between web server and client without the fear of being misused by an outside third party. Moreover, you as the owner of the domain are demonstrating, by encrypting sensitive data such as bank details, passwords, credit card details and other confidential information, that all data transmitted via your site are secure. This makes visitors to your site trust you. Since numerous well-publicised cyber espionage cases around the world over the past few years have raised most internet users’ awareness as regards data protection, security aspects are naturally gaining in importance. For this reason any website and e-commerce operator, regardless of their size, are urgently recommended to adjust to the changed user behaviour and to use their own SSL certificate.
In addition there is the argument to increase the placement of your own website in the search engines. The search engine giant Google has officially named the HTTPS certificate as an important ranking feature.