The Erfurt-based IT company Keyweb AG is the official technology partner of FC Rot-Weiß Erfurt since the 2015 season. As an international and regional provider of hosting solutions, Keyweb takes care of the hosting and server infrastructure of the 3. Liga club around the clock.

The company has the largest hosting network in Thuringia and stands out with customer orientation and an excellent price-performance ratio since 18 years. All web applications from Rot-Weiss Erfurt are hosted in Keyweb own TÜV-certified high-performance data centers.

In addition to its expertise in the areas of server, internet and web hosting technology, the company also brings sportsmanship and creativity into the partnership. Kick off of the new cooperation was the first sponsor's tournament in the history of FC Rot-Weiß Erfurt, which was initiated by Keyweb, co-organized and supported by a dedicated Keyweb team. Not only this project will be continued in the coming year. Keyweb and FC Rot-Weiß Erfurt have further other plans. Especially the building of an online TV format for fans: RWE-TV. Keyweb produces and presents current and informative content to interested Erfurt fans on the platform First, press conferences, business evenings and joint projects such as the sponsors tournament are recorded and deployed publicly. The development foresees the production of other formats such as interviews, training and background reports to establish an interesting and entertaining source of club's information over a long-term.

Furthermore, the investments incurred for the construction of RWE-TV, such as recording, editing and presentation technology, will be the foundation for an expansion of the portfolio of the Keyweb AG. Web applications become increasingly multimedia, and the preparation and distribution of content in the form of video is now a standard for professional websites. This multimedia area requires rapid and reliable high-performance servers such as those offered by the hosting company Keyweb successfully, so that the development of its own media production under the name is a logical extension of the portfolio.

The cooperation with the FC Rot-Weiss Erfurt is a reasonable addition to the sports sponsorships of the company. For many years, the support of regional sports clubs and events is part of the social commitment of the Thuringian company. Sports sponsorship and youth sports promotion are an important part of the marketing strategy of Keyweb. On the one hand, the awareness is strengthened within the fan bases, but also regionally and the growth of the brand Keyweb is highlighted. On the other hand, this way the company actively contributes to create meaningful leisure activities for young people in the region. "We like to attract the youth of our region for the joy of movement, enable a balance and allow meaningful leisure activities, which moreover teach them important values, attitudes and ideas. Because these ideas improve our society. With this engagement we can play a crucial role as a company." undelines Frank Nowag, CEO of Keyweb AG.

Therefore Keyweb is also committed to the Fistball team of SV Sömmerda e.V., as well as to the “Mattenteufel”, a judo and leisure club in Erfurt. Learn more about the sponsorship activities of Keyweb AG. Since the beginning of this year, the company exercises with its own football team with the goal to establish the SC Keyweb Erfurt e.V.

The sponsorship of FC Rot-Weiß Erfurt includes versatile presentation options in the Steigerwald Stadium, on the new website of the club, at the Rot-Weiß Erfurt Facebook page and in various print media of the football club such as autograph cards or club posters. Thus the brand Keyweb obtaines an excellent framework through the new cooperation.

For the CEO Frank Nowag this cooperation is something special: "We are proud that the club has chosen us from the numerous interested companies as their technology partner and we are very grateful for the trust given to us by the FC Rot-Weiß Erfurt. The Keyweb AG is looking forward to continuing this successful relationship."

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